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cotton30/09/24

The Environmental Jigsaw of Greenwashing

Debunking Greenwashing: The Truth About "Natural," "Eco-Friendly," and "Sustainable" In today’s marketplace, brands worldwide, including some of the most prominent multinational corporations, often...
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Analyze This: COVID-19 peaked as I launched my startup
30/09/24

Analyze This: COVID-19 peaked as I launched my startup

It took a full year in the making. Quit my job in January 2020 and by the time we planned to launch our business COVID-19 had already arrived. What options was I left with? On paper our p...
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Of Textile & Microwaves: Realisation of sustainable fabrics.
30/09/24

Of Textile & Microwaves: Realisation of sustainable fabrics.

Till the end of the year 2018, my knowledge of fabric and textiles was as brilliant as an average reader would be about microwaves! Regularly used the product, its features and benefits we...
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First day Off: Why our day 1 of production failed!
30/09/24

First day Off: Why our day 1 of production failed!

I still remember the first day of the production vividly. Months of hard work fructified and culminated into one day - exploring and finding our way into the unknown territory of textiles ...
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Begin Again: How this journey commenced
30/09/24

Begin Again: How this journey commenced

Our journey began with the arrival of our son Moksh on the valentine’s day of 2018. There was a desire to create a beautiful and safe home for our son which reflected our environmental and social ...
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